
Karen Axelrod and Bruce Brumberg traveled across the U.S.A. to “kick the tires of the American economy.” This husband-and-wife team journeyed from the massive Boeing plant in Everett, Washington, to the ranch-like factory of Jardine’s Texas Foo
... read moreds in Buda, Texas. During their travels, Bruce earned an “Official Pretzel Twister” certificate, while Karen was awarded an “Honorary Brewmaster” title and “Official Candymaker’s Diploma.” Fascinated by how things are made and companies grow, they visit factories for fun, business ideas, and free samples.
Karen and Bruce have been interviewed as factory experts on Good Morning America, The Travel Channel, and CNN. They have been interviewed or mentioned on many radio programs, including those on NPR, WCBS-New York, and WGN-Chicago. The Wall Street Journal, The New York Times, BusinessWeek, and USA Today have included them several times.
Having visited so many sites, Karen and Bruce are uniquely qualified to help companies improve their factory tours, visitor centers, or company museums. They provide consulting services to companies and local tourist boards on factory tours, visitor centers, and museums.
When not traveling, they live with their children, Hilary and Gregory, near Boston, Massachusetts. Bruce owns a legal and financial publishing company. He is Editor-in-Chief of myStockOptions.com, the premier provider of educational content and tools on employee stock options and other forms of equity compensation. Before writing this book, Karen was a buyer for 10 years for major retail and catalog companies.